On Sept. 16, 2010, pure natural ocean fisheries products promotion activity, jointly sponsored by China Ocean Fisheries Promotion Center and China Ocean Fisheries Association Ocean Fisheries Branch, was held in Beishui Jialun market in Beijing, recommending to the public correct ways of identification and ways of serving for pure ocean fishing seafood and products. Responsible people from Fisheries Bureau, Market & Economic Information Bureau of Ministry of Agriculture participated the event and unveiled the Identification Board.
The Identification logo，based on the round logo registered with China Industries and Commerce Administration Bureau, it consists of the registered trade mark, the wording of “pure ocean fishing product”, and “China Fisheries Association Ocean Fisheries Branch, China Ocean Fisheries Promotion Center”.
    At this promotion, “Ocean Family” was approved to be the first group of companies to use and publicize the identification.