The source of the reprinted article: Chinanews.com-August 17 2014-10:31:20
In the morning of August 16th, at the lobby of Beijing Chaoyang Joy City, one giant styro box is slowly moved in by four strong chefs. After opening the box, one big bluefin tuna with the length of around one adult shows up. The fish is surrounded by ice. A rare dissection show of the bluefin tuna will start here, and this is the first public show of the bluefin tuna dissection in Beijing.
Reportedly, this event is jointly organized by Womai.com of COFCO and its strategic partner, Ocean Family, not only celebrating for the 5th anniversary of Womai.com, but also providing consumers the chance to closely contact and taste the real fresh and highly nutritious bluefin tuna. As a species of tuna, which has the slowest growth rate, bluefin tuna has the best value of nutrition and economy. Due to the limitation factors such as fishing, storage and shipment, bluefin tuna does become rare and precious.
The bluefin tuna for this on-site dissection show is provided by Ocean Family, the famous seafood expert in the country. According to the responsible person from Ocean Family, this bluefin tuna is caught in the western Pacific Ocean, with the length of 2 meters, weight of 80KGs and the value of around 160,000RMB. Aiming to maintain the freshness, after catching, the fish is processed under the procedure of bloodletting immediately on the vessel deck and then quickly frozen to the temperature near -4 to 0 Celsius. During each step such as shipment, warehouse, distribution, and storage of retailing, with the temperature under 0 Celsius, the fish is held under the status of freezing, keeping the flesh firmness before the rubbery period, preserving the fresh status of flesh and maintaining the nutrition, shape and color of the flesh the same as the fresh fish. It only takes 15 hours from the catch on the sea to Beijing, maintaining the freshness of the tuna in the maximum level.
To ensure the best taste, the processing method of the tuna dissection is also very important. The seafood experts who are responsible for this on-site dissection show of bluefin tuna are also carefully selected by Ocean Family. Reportedly, the dissection of the bluefin tuna has the professional procedures: the bluefin tuna body is basically made up of three parts such as O-TORO, CHU-TORO, and Akami. Among these three parts, O-TORO has the best fat, with the pink color, and the highest price; CHU-TORO has the second taste, with the deep color. And its price is cheaper than the price of O-TORO; the Akami has the bright red color, with the least fat but still good taste. And its price is the lowest one.
The whole dissection show lasts almost half hour. The dissection chefs’ excellent knife skills win audience’s applause time by time. All audience enjoy a visual feast just like “Paoding’s cattle dissection”. Some audiences also try the tuna meat which is dissected on-site and has the best fresh taste. COFCO’s Womai.com lets the bluefin tuna, which has the honor as “the exclusive enjoyment for the nobleman”, go down from the altar and have a close contact with Beijing citizens. Furthermore, many kinds of valuable seafood ingredients purchased directly from overseas, including the bluefin tuna, are promoted on Womai.com.
“Recently, Womai.com has changed the endeavor direction to ‘searching the great food ingredients with better safety and quality for consumers’. This kind of bluefin tuna which lives in the deep sea area without pollution is exactly the target that we are looking for”, says Mr. Shangyan, the general director of the online marketing department of Womai.com. He also expresses: Womai.com cooperates with the good supplier such as Ocean Family, aiming to let consumers to enjoy the real safe and high-quality food ingredient from the world. In the future, Womai.com will strengthen the purchasing efforts of direct purchasing from abroad, letting consumers, staying at home, to enjoy the safe and reassuring delicacies around the globe. (Source: the lifestyle channel of Chinanews.com) |
