On January 16^th, Ocean Family and Womai.com host the press briefing of strategic cooperation and the opening ceremony of the customized processing workshop for Womai.com at Ocean Family’s North Supreme Corporation, with the theme of “the silk road of seafood: sailing from Hangzhou Bay”. Mr. Zhangdongfeng, the vice president of Womai.com, and his colleagues, Mr. Zengyuexiang, the general manager of Ocean Family, and his colleagues, and media reporters attend this event. Leaders from both sides make important speeches. 

    During the press briefing, Ocean Family and Womai.com sign the strategic cooperation agreement of 2015, and light the sea chart of “the silk road of seafood”, meaning Womai.com and Ocean Family, hand in hand, set sail from Hangzhou, the important port of the silk road on the sea, search the seafood cuisine along the silk road of seafood, and finally deliver the seafood to Womai.com to satisfy more customers’ food needs. Meanwhile, both sides will build a customized processing workshop for Womai.com, from multiple aspects such as catch, processing, package, food safety, and etc., fully providing reassuring, safe, natural and delicious seafood.

    Womai.com is a food B2C e-commerce portal, which belongs to China Oil & Food stuffs Corporation, a Fortune 500 company, and continuously dedicated itself to construct the most professional and safest food purchasing portal in China, pay utmost attention to the development and change of the e-commerce market of seafood, accumulate the industry experience, and look for the cooperation with companies, at home and abroad, at the backend of the supply chain of seafood. Ocean Family is the biggest tuna processer and seafood supplier in China. For Ocean Family, the key point of this cooperation is to supply seafood caught and processed globally to Womai.com, making Womai.com more competitive in seafood market and obtain more market shares.

    It reports that, with customers’ increasing demands to the quality of fresh food, comprehensive e-commerce enterprises’ problems such as unclear positioning, unstable supply of goods and unsustainable quality of goods in fresh food industry still exist. However, this can’t block more comprehensive e-commerce giants to enter or layout action in fresh food market at 2015 or the next few years yet. Food is the first necessity of the people. Customers will never avoid the topic of food. Some experts say that in the next 3 to 5 years, the fresh food industry will be one of the hottest industries, gradually demonstrating the trend of merges between enterprises at the frontend and the backend and alliance between two powerful parties. The cooperation between Ocean Family and Womai.com is the natural combination: both parties all have its own core competitive advantages.    This cooperation will integrate resources and complement each other, shock the current fresh seafood market, make the long-term influence on the whole industry, create vitality for the industry, and become the strong driving force for the quick development of the fresh seafood e-commerce industry.