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Seafood products under “Ocean Family” brand enter Walmart China Supercenters
2016-4-20

On April 21th, with the high-profile presence, the first batch pre-packed seafood such as shrimp and etc. enter 11 distribution centers of fresh food and more than 300 Supercenters, which are separately located in North, South, East and Southwest China, of Walmart, the Fortune 500 firm in the world.

High-quality seafood forges the foundation of the corporation

Since launched the terminal business in the domestic market, Ocean Family has cooperated with several domestic high-end hypermarket chains. This is the first time that Ocean Family enters Walmart’s Supercenters system, but also the second time that Ocean Family holds hand with Walmart.

At 2015, Ocean Family officially cooperated with Walmart’s Sam’s Club. Dozens pre-packed products won good reputation, not only enriching shelfs of Sam’s Club, but also settling the foundation for further cooperation; after 2 years negotiation and validation, both parties have formed the official strategic cooperation alliance and started the schedule to enter Walmart’s 433 stores in China.

Walmart is the biggest retailing chain enterprise in the world, with the two main business forms of Supercenters and Sam’s Club in China. Till December 31th of 2015, the company has set up 433 stores, 9 distribution centers of dry goods and 11 distribution centers of fresh foods in 169 cities in China at 19 provinces, 2 autonomous regions, 4 municipalities directly under the Central Government.

Plan to achieve the annual sales revenue of 60 million RMB and further expand the channel of supermarket chain

Based on the perfect match between Ocean Family’s concept of “reassuring and safe” and Walmart’s concept of “act with integrity”, both parties achieve the cooperation. Ocean Family will gradually supply several dozen pre-packed lines products, which all have good reputation, such as shrimp, squid, salmon, saury, traditional seafood, and etc. to Walmart’s platform in China. Together, two parties design the first session supplying plan which will be in the value of 60 million RMB. This cooperation is another successful case of which Ocean Family explores the famous large-scale supermarket chains.

上一篇:Ocean Family is under the assessment process of the base of the vegetable basket, Mr. Zhengjunhui, the deputy director of the municipal agriculture bureau, and his group visit the company
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