On 5^th December, Ocean Family has the presence on the headline of The Aquatic Economy News, a Japanese national media. Afterwards, within 3 consecutive sessions, that media reports Ocean Family and the rapid growth of Chinese high-end seafood sector in which Ocean Family is engaged.

 From 2011, Ocean Family started to stably develop the domestic seafood business, forging the full- industry chain brand of the high-end seafood. Closely working with leading industrial enterprises at home and abroad, the brand of Ocean Family bases on the eastern area of China, promotes products around the country, and “goes outside” to be famous on the traditional leading seafood market-Japanese market. Since 5^th December, The Aquatic Economy News, a famous Japanese media, has been reporting Ocean Family and the development of the Chinese aquatic market within 5 consecutive special sessions, explaining recent development of Ocean Family and the Chinese aquatic market from the eye of the foreign media.

Now let’s have the brief look about such consecutive reports: 

The first session: emphasizing the importance of “safe and reassuring” aquatic products. The report introduces: currently, the level of the economic development of some Chinese cities has reached the same level of developed countries, and the demand for high-quality and high-consumption of food has spread from the developed coastal cities to inland areas. Chinese consumers’ awareness for food safety has increased gradually, especially high-end aquatic products made in Japan equaling to “safe and reassuring”; interview Ocean Family seafood counter in Shanghai Takashimaya supermarket and experience the favorite level and charm of high-end seafood and Nagasaki fresh fishes in Chinese market.

The second session: the situation of Ocean Family’s channel development and product marketing within recent 3 years. The report introduces: Ocean Family adjusted and changed the marketing channel development within recent 3 years, from traditional big wholesales markets to new modes, which fit the change of big market environment, such as experience pavilion, high-end supermarket, e-commerce and etc., occupying the marketing highland by safe, reassuring, healthy, and delicious seafood.

The third session: Ocean Family’s special “tuna experience pavilion”, disseminating the cuisine culture. The report introduces: detailed introduction about Ocean Family’s unique experience—tuna experience pavilion; interview Ocean Family tuna experience pavilion (Zhidong) which is located in Shanghai Pudong District, experience and understand Ocean Family’s unique tuna series products, series imported fresh fish cuisine, and etc. Every dish is a “special” cuisine. And the menu is adjusted according to the seasonal food materials.