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Zhejiang Ocean Family Co., Ltd., invested by Wanxiang Sannong Group Co., Ltd., is a key national leading enterprise of agricultural industrialization.
With the registered capital of RMB270 million, the company focuses its businesses on sectors such as ocean fisheries, aquatic products processing, import and export trading, and the terminal marketing in the domestic market.
The company owns three distant water fishing fleets which are operating in the sea areas of Pacific Ocean, Indian Ocean, and Southwest Atlantic Ocean: namely 19 large-scale super-frozen tuna long line tuna fishing vessels; 7 large-scale tuna purse seining vessels; 9 large-scale squid fishing vessels.
The company owns one large-scale seafood cold chain logistics processing base. The base Covers the area of 190000㎡，it has four major processing plants, namely,fish fillet,canning,ultra-low temperature, comprehensive food and biological products, Equipped with one 280m pier- There are a total of 4 cold storage facilities, including -25℃ fully automatic shelving raw material cold storage, -25℃ fully automatic shelving finished product cold storage, -35℃ low-temperature cold storage, and -55℃ultra-low temperature cold storage.
The company has gained rapid growth since it started to exploit the domestic market by the end of 2011. To now, it has launched a number of effective ways of home market sales, such as specialty counters in high-end supermarkets, brand stores, wholesale outlets, on-line sales, direct supply to restaurant chains, supermarket chain and direct supply to catering terminals etc. Its marketing network has gradually formed, the influence of the company’s brand is getting stronger, turnover and profit margin have been increasing by some 100% per annum. At the end of 2013, a joint-venture -- Zhejiang Daling Seafood Co., Ltd. was set up with Japan Mitsubishi Corporation, realizing the alliance between the two powerful parties, to supplement each other’s superiorities and to develop Chinese home market together.
The company has gradually formed its full-industry chain business model which is “managing professionally, operating internationally, combining ocean fishing, seafood processing and trading, connecting upstream and downstream of its business”, covering from the deep sea to tables of thousands families. And the company’s overall economic efficiency leads the industry in the country. The company will continue to base on ocean fisheries and seafood processing as a core, to develop sales and distribution of seafood in its domestic market, to optimize its production/supply chain, and to provide more safe, reassuring, healthy and tasty seafood to consumers both at home and abroad.
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